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Promotional merchandise delivers a higher ROI than most forms of advertising

Written by bnetcentric on 8th March 2012

Tweet Key findings: • Promotional merchandise can deliver a higher or equal ROI than most forms of advertising • 66% of respondents said they could remember the brand on the promotional product they received during the last year • 79% said they were likely to do business with the company in the future • 8 ... read the rest of "Promotional merchandise delivers a higher ROI than most forms of advertising"

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Has Physical Marketing Lost it’s Way?

Written by admin on 22nd July 2011

Tweet Physical marketing used to be effective, but like any other form of advertising, companies saturate the market by taking advantage of whatever new marketing technique is being implemented. You see a lot of the same type of advertising come through the post box or we find in the centre fold of newspapers, but studies ... read the rest of "Has Physical Marketing Lost it’s Way?"

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Offline and Online Brand Marketing

Written by admin on 11th July 2011

Tweet The internet has changed a lot of how people work to increase their brand awareness, now you see more focus put on online campaigns with the likes of Facebook and Twitter dominating traffic to websites, but all the while companies are trying to capture the online space, there is opportunity for companies to cement ... read the rest of "Offline and Online Brand Marketing"

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Promotional Events

Written by admin on 1st July 2011

Tweet Having a stall at an event is a great way to get people to recognise the brand and with some good public speakers you can interact with passers by to increase the brand awareness and speak to people about the benefits of your company as opposed to the others what will inevitably be there ... read the rest of "Promotional Events"

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What Branding can do for your Company

Written by admin on 23rd June 2011

Tweet No matter what type of company you run, own or work for you want to do your part at increasing the awareness of the brand. Obviously the client that has hired you will know the company you work for, but having a logo on your shirt will reassure the client that you are a ... read the rest of "What Branding can do for your Company"

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Dean Bicknell Accreditation

Written by Dean on 6th May 2011

Tweet I have recently graduated from the BPMA (British Promotional Merchandise Association) Academy. The first official qualification for the promotional merchandise industry. For the next few blog entries I thought I would take the opportunity to explain what it was all about and how it benefits Keylogo and our customers. The course covered all aspects ... read the rest of "Dean Bicknell Accreditation"

Promotional merchandise delivers a higher ROI than most forms of advertising

Has Physical Marketing Lost it’s Way?

Offline and Online Brand Marketing

Promotional Events

What Branding can do for your Company

Dean Bicknell Accreditation

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